As a trade business owner, your time is valuable, and every minute spent on the phone with a potential customer who isn’t a good fit is time away from profitable work. A well-designed website can be your first line of defence against time-wasters and help you attract the right customers. In this article, we’ll explore how to use your website to filter out bad customers and improve your lead quality. We’ll also discuss the importance of mobile-friendly design and clear service pages, and provide tips on how to implement these strategies effectively.
Design Mobile-Friendly Websites for On-the-Go Customers
More and more people are using their mobile phones to search for services and make purchasing decisions. In fact, mobile devices account for approximately half of web traffic worldwide. This means that if your website isn’t mobile-friendly, you could be missing out on a large number of potential customers.
To create a mobile-friendly website, ensure your website design is responsive, meaning it automatically adjusts to different screen sizes and orientations. Use larger fonts and buttons that are easy to tap with a finger, and make sure your contact information is easy to find and click-to-call.
Consider the user experience when someone is on the go and may have limited time or attention. Break up content into easily digestible chunks and use clear headings and subheadings. Make it simple for potential customers to find the information they need and take the next step, whether that’s calling you or booking an appointment online.
Clearly Outline Your Services
A clear and detailed services page is essential to filtering out customers who aren’t a good fit. Outline exactly what services you offer, the areas you service, and any exclusions or limitations. This helps potential customers self-select out if their needs don’t align with your offerings.
Use straightforward language and avoid industry jargon that may confuse or overwhelm potential customers. For each service, provide a brief description, benefits, and any relevant features or specifications. You might also include a simple FAQ section on each service page to address common questions or concerns.
Visuals are also key to effective service pages. Include photos and videos of your past work, showcasing the transformation and the final result. This helps potential customers understand exactly what they can expect from your services and builds trust in your expertise.
Provide Upfront Pricing
One of the main reasons customers may call is to inquire about pricing. While you may not be able to provide exact quotes without a consultation, you can still give potential customers a good idea of your pricing structure.
Consider creating a pricing page that outlines your rates, whether that’s an hourly rate, package prices, or starting prices for different services. You might also include factors that can influence the final cost, such as the size of the job or any additional materials required.
By providing upfront pricing, you not only save yourself time on the phone but also build trust and transparency with potential customers. They will appreciate your honesty and be more likely to choose your business over a competitor who doesn’t disclose their rates.
Showcase Your Credentials
Another way to build trust and filter out customers who may question your expertise is to showcase your credentials and those of your team. This includes licenses, certifications, insurance details, and membership in any relevant industry associations.
You might create a dedicated page on your website that outlines your qualifications and experience, or you could weave this information into your About page and individual service pages.
Testimonials and reviews from past satisfied customers can also help build trust and social proof. Include a few testimonials on your homepage and service pages, and consider creating a separate page for case studies or more in-depth customer stories.
Make It Easy to Get in Touch
While the strategies above can help filter out customers who aren’t a good fit, you still want to make it easy for quality leads to get in touch. Ensure your contact information is prominent and easy to find on every page of your website.
Include a click-to-call button for mobile users, and consider adding a contact form or booking widget to allow potential customers to reach out without picking up the phone. You might also offer online chat or messaging as an alternative way for leads to connect with you.
By implementing these strategies, you can use your website as a powerful tool to filter out bad customers and attract quality leads. A mobile-friendly design, clear service pages, upfront pricing, and showcased credentials all work together to provide potential customers with the information they need to make an informed decision, saving you time and growing your business.
Need help creating a website that filters out bad customers and attracts your ideal clients? Contact us today to learn how we can design a high-performing website tailored to your trade business.
FAQs
How can I reduce the number of time-wasting calls from customers?
A well-designed website can help filter out time-wasters. Provide clear and detailed information about your services, pricing, and credentials, so potential customers can self-select whether they’re a good fit. A mobile-friendly design and easy-to-find contact information also improve the user experience and reduce inquiries from customers who aren’t a match.
Why is it important to have a mobile-friendly website?
Mobile-friendly websites are essential as more and more people use their phones to search for services. A responsive design that adjusts to different screen sizes makes your site accessible and ensures a positive user experience. This can lead to more quality leads and customers.
What should I include on my service pages?
Service pages should be clear and detailed, outlining exactly what you offer and any exclusions. Use straightforward language, and include photos and videos of past work. Provide a brief description, benefits, and any relevant features or specifications. You might also include an FAQ section to address common questions.
How can I build trust and transparency through my website?
Showcase your credentials, licenses, certifications, and insurance details to establish expertise and trust. Display testimonials and reviews from past customers, and consider creating case studies to highlight your successful projects. Providing upfront pricing also builds transparency and reduces inquiries about costs.
What is the benefit of including a click-to-call button?
A click-to-call button makes it easy for mobile users to contact you with a simple tap. This improves the user experience and can increase the number of quality leads who get in touch. It’s a convenient way to encourage potential customers to take the next step and reach out.
Key Information
| Service | Description | Area Serviced |
| —————— | —————————————————————————— | ————— |
|---|---|---|
| Lock Repair | Efficient repair services for all types of locks. | Karratha |
| Security Systems | Design and installation of customised security systems. | Karratha |
| Access Control | Keyless entry and access control systems for businesses. | Karratha |
| Emergency Service | 24/7 emergency lock and security services. | Karratha |
| Master Keying | Master key systems for apartment buildings and commercial spaces. | Karratha |
| Safe Installation | Expert installation of home and office safes. | Karratha |
| Key Cutting | Precision key cutting services for all types of keys. | Karratha |
| Gate Locks | Secure gate locking solutions, including digital and keyless options. | Karratha |
| Window Locks | Enhanced security with our range of window locks. | Karratha |
| Lock Installation | Professional installation of locks for residential and commercial properties. | Karratha | | Lock Repair | Efficient repair services for all types of locks. | Karratha | | Security Systems | Design and installation of customised security systems. | Karratha | | Access Control | Keyless entry and access control systems for businesses. | Karratha | | Emergency Service | 24/7 emergency lock and security services. | Karratha | | Master Keying | Master key systems for apartment buildings and commercial spaces. | Karratha | | Safe Installation | Expert installation of home and office safes. | Karratha | | Key Cutting | Precision key cutting services for all types of keys. | Karratha | | Gate Locks | Secure gate locking solutions, including digital and keyless options. | Karratha | | Window Locks | Enhanced security with our range of window locks. | Karratha |
These articles are drafted with AI assistance and should be considered general information not professional advice.
These articles are drafted with AI assistance and should be considered general information not professional advice or information Learn More